por
Rossetti, Giulia.
Signatura topográfica preferida
338.4791
Fecha de publicación
2023
Formato:
Recursos electrónicos
Relevancia:
109781.7578
por
Van Niekerk, Mathilda, 1972-. author.
Signatura topográfica preferida
658.456 VAN
Fecha de publicación
2017
Formato:
Recursos electrónicos
Relevancia:
67228.0156
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por
Mair, Judith, editor.
Signatura topográfica preferida
394.26 ROU
Fecha de publicación
2019
Formato:
Recursos electrónicos
Relevancia:
63391.2070
por
Merkel, Udo.
Signatura topográfica preferida
300
Fecha de publicación
2015
Resumen
This collection focuses on the multi-layered links between international events and identity discourses. With a unique line-up of international scholars, this book offers a diverse range of exciting case studies, including sports competitions, music festivals, exhibitions, fashion shows and royal celebrations.
Formato:
Recursos electrónicos
Relevancia:
60138.2734
por
Hassan, Azizul.
Signatura topográfica preferida
338.4791 HAS
Fecha de publicación
2022
Formato:
Recursos electrónicos
Relevancia:
60138.2383
por
Bryce-Clegg, Alistair, author.
Signatura topográfica preferida
372.13 23
Fecha de publicación
2015
Formato:
Recursos electrónicos
Relevancia:
60134.1992
por
Duignan, Michael B.
Signatura topográfica preferida
394.2068
Fecha de publicación
2022
Resumen
The first book to bring together scholars, students, industry leaders, policy makers and related national institutes in collaboration across a range of case studies.
Formato:
Recursos electrónicos
Relevancia:
57338.8750
por
Wynn-Moylan, Peter, author.
Signatura topográfica preferida
394.26 WYN
Fecha de publicación
2017
Formato:
Recursos electrónicos
Relevancia:
57336.4180
por
Hannam, Nicolette.
Signatura topográfica preferida
306.0944
Fecha de publicación
2010
Resumen
This invaluable, time-saving resource provides intercultural ideas for every month of the year. For each festival and tradition you will find background information, key vocabulary, detailed lists of possible teaching activities and optional pupil sheets. Ideas range from making cards and reading/writing poems to playing game and cooking traditional recipes.
Formato:
Recursos electrónicos
Relevancia:
52747.1406
por
Jepson, Allan, editor.
Signatura topográfica preferida
658.456 POW
Fecha de publicación
2018 2017
Resumen
"Whether through education, sport or festivity, events form the basis on which we attribute cultural meaning, significance and value to our lives. In this light, community events have the potential to create positive and negative social, cultural, economic and environmental impacts within the community across a wide variety of genres and platforms. This book offers a deeper and more critical insight into the relationships, dynamics and planning processes of festivals and events and the impact this has upon authenticity, cultural consumption, and the local communities they serve. It does so by looking at a range of key debates in power theory, event planning and design, event construction, experience and meaning, authenticity, sustainability, social inclusion, accessibility and sponsorship engagement. International case studies are embedded within the chapters, examining the role of stakeholders, local communities, organisers, local governments and infrastructure. This critical event studies text is interdisciplinary and will make valuable reading for students and researchers who are interested in the relationships and dynamics involved in the construction and planning of festivals and events, their immediate impact and their significance for the future"--
Formato:
Libros
Relevancia:
52746.7188
11.
por
Patterson, Timothy J.
Signatura topográfica preferida
394.2068
Fecha de publicación
2023
Formato:
Recursos electrónicos
Relevancia:
52744.1445
por
Preston, C. A.
Signatura topográfica preferida
658.456
Fecha de publicación
2012
Resumen
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Formato:
Recursos electrónicos
Relevancia:
52744.1406
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