por
Reid, Robert D.
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647.940688 REI
Fecha de publicación
2001
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Libros
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2.2665
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por
Oh, Haemoon.
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647.950688 HAN
Fecha de publicación
2008
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2.2356
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por
Bojanic, David C., author.
Signatura topográfica preferida
657.8370688 BOJ
Fecha de publicación
2017
Formato:
Recursos electrónicos
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2.1868
por
Reid, Robert D.
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647.940688 REI
Fecha de publicación
2010
Resumen
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Formato:
Libros
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
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2.0892
por
Reid, Robert D.
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647.940688 REI
Fecha de publicación
2006
Resumen
"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Formato:
Libros
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html
Relevancia:
2.0711
por
Camilleri, Mark Anthony, 1976- 1976-, author.
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647.940688 CAM
Fecha de publicación
2017
Formato:
Libros
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0.0506
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