por
Kotler, Philip, author.
Signatura topográfica preferida
647.940688 KOT
Fecha de publicación
2014
Formato:
Libros
Relevancia:
4.7462
por
Tresidder, Richard.
Signatura topográfica preferida
647.94068 TRE
Fecha de publicación
2012
Resumen
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Formato:
Recursos electrónicos
Relevancia:
4.0685
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por
Shoemaker, Stowe.
Signatura topográfica preferida
647.940688 SHO
Fecha de publicación
2008
Formato:
Libros
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
Relevancia:
2.6931
4.
por
Bowie, David.
Signatura topográfica preferida
647.0688 BOW
Fecha de publicación
2012
Resumen
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of i
Formato:
Recursos electrónicos
Relevancia:
2.6175
por
Simos, Theodore E.
Signatura topográfica preferida
658.8
Fecha de publicación
2010
Resumen
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo
Formato:
Recursos electrónicos
Relevancia:
0.0864
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