por
Aaker, David A.
Signatura topográfica preferida
658.8 AAK
Fecha de publicación
2011
Formato:
Libros
Relevancia:
77632.2031
por
Aaker, David A.
Signatura topográfica preferida
658.8 AAK
Fecha de publicación
2008
Resumen
"Significantly revised, with a wealth of new and updated material, "Strategic Market Management, 8th Edition" remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization."--BACK COVER.
Formato:
Libros
Table of contents only http://www.loc.gov/catdir/toc/fy0805/2008274680.html
Relevancia:
77632.1094
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por
Aaker, David A.
Signatura topográfica preferida
658.8 AAK
Fecha de publicación
2005
Resumen
This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Ausralia, New Zealand, and the Asia Pacific. Author Mills from Griffith University, Qld.
Formato:
Libros
Relevancia:
63389.8008
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