por
Osterwalder, Alexander.
Signatura topográfica preferida
658.812
Fecha de publicación
2015
Resumen
The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business - creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed. Using the same stunning visual format as the authors'global bestseller, Business Model Generation, this sequel explainshow to use the "Value Proposition Canvas" a practicaltool to design, test, create, and mana
Formato:
Recursos electrónicos
Relevancia:
0.9978
por
Baglieri, Enzo.
Signatura topográfica preferida
658.812
Fecha de publicación
2014
Resumen
This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the?convergence of back and front offices; second, placing the client as a fundamental input of services production and delivery process, and ''industrializing''?the?customers''?role?to?combine?efficiency?and experience; third, the constitution and role of inputs necessary for the configuration, production and delivery of the service,?with the crucial role?of ''operationalizi
Formato:
Recursos electrónicos
Relevancia:
0.8363
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por
Owton, Avril.
Signatura topográfica preferida
658.812
Fecha de publicación
2011
Resumen
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This revised edition offers invalua
Formato:
Recursos electrónicos
Relevancia:
0.6536
por
Price, Bill.
Signatura topográfica preferida
658.812
Fecha de publicación
2011
Resumen
In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong-eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service tha
Formato:
Recursos electrónicos
Relevancia:
0.5348
por
Finsterwalder, Jörg.
Signatura topográfica preferida
338.761
Fecha de publicación
2011
Resumen
The articles comprising thisebook of Managing Service Quality represent a selection of revised papers originally submitted to the Services Marketing Track and presented at the Australian and New Zealand Marketing Academy (ANZMAC) annual conference held in Christchurch, New Zealand in December 2010. This internationally recognised conference was hosted by the College of Business and Economics at The University of Canterbury and was attended by over 400 delegates from 28 countries. The theme of the conference was "Doing More with Less". This theme proved to be both relevant and timely at a number of levels
Formato:
Recursos electrónicos
Relevancia:
0.4967
por
Torres, Edwin N.
Signatura topográfica preferida
658.812
Fecha de publicación
2022
Formato:
Recursos electrónicos
Relevancia:
0.0680
por
Heskett, James L.
Signatura topográfica preferida
658.812 SER
Fecha de publicación
1997
Resumen
"Why are a select few service firms better at what they do - year in and year out - than their competitors? James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain. Based on five years of research, the authors show how managers employ a quantifiable set of relationships that directly links profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity."--BOOK JACKET.
Formato:
Libros
Relevancia:
0.0635
por
Bell, Chip R.
Signatura topográfica preferida
658.812 BEL
Fecha de publicación
2013
Resumen
The bestselling customer service management book-updated with fresh examples, new tools, and the latest, cutting-edge ideas.
Formato:
Recursos electrónicos
Relevancia:
0.0539
por
Arussy, Lior.
Signatura topográfica preferida
658.812 ARU
Fecha de publicación
2008
Resumen
Addressing all levels of the corporate ladder, from customer service to the CEO, this business-savvy handbook explores "The Excellence Myth," revealing a new philosophy of excellence to help individuals and organizations reach their performance potential. Including both personal anecdotes as well as the results of a 23,000-participant study, the book details the keys to expanding leadership skills, improving employee satisfaction and job performance, and securing customer loyalty. The guide also explains how making "The Daily Choice" will empower employees to reach new heights of excellence
Formato:
Recursos electrónicos
Relevancia:
0.0432
por
Weinstein, Art.
Signatura topográfica preferida
658.812
Fecha de publicación
2019
Formato:
Recursos electrónicos
Relevancia:
0.0408
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