Signatura topográfica preferida
647.068 23
Fecha de publicación
2015
Resumen
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Formato:
Recursos electrónicos
Relevancia:
84972.6719
por
Metti, M. C.
Signatura topográfica preferida
647.94068 MET
Fecha de publicación
2008
Formato:
Libros
Relevancia:
63389.0859
Ver otros resultados de búsqueda
por
Reid, Robert D.
Signatura topográfica preferida
647.940688 REI
Fecha de publicación
2001
Formato:
Libros
Relevancia:
63388.4219
por
Reid, Robert D.
Signatura topográfica preferida
647.940688 REI
Fecha de publicación
2010
Resumen
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Formato:
Libros
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Relevancia:
63388.3359
por
Reid, Robert D.
Signatura topográfica preferida
647.940688 REI
Fecha de publicación
2006
Resumen
"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Formato:
Libros
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html
Relevancia:
63388.3242
por
Bojanic, David C., author.
Signatura topográfica preferida
657.8370688 BOJ
Fecha de publicación
2017
Formato:
Recursos electrónicos
Relevancia:
63386.2305
por
Reich, Allen Z.
Signatura topográfica preferida
647.940688 REI
Fecha de publicación
1997
Formato:
Libros
Relevancia:
54897.5859
8.
por
Oh, Haemoon.
Signatura topográfica preferida
647.950688 HAN
Fecha de publicación
2008
Formato:
Libros
Relevancia:
52745.8008
por
Taylor, Derek, 1932-1997.
Signatura topográfica preferida
647.94068 TAY
Fecha de publicación
2001
Formato:
Libros
Relevancia:
1.4012
por
Seidel, Paul.
Signatura topográfica preferida
TR DVD 380.14591 UPS
Fecha de publicación
2008
Resumen
"The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Formato:
Otros
Relevancia:
0.7962
por
Powers, Thomas F.
Signatura topográfica preferida
647.940688 POW
Fecha de publicación
1997
Formato:
Libros
Relevancia:
0.1768
por
Bowie, David, author.
Signatura topográfica preferida
647.940688 HOS
Fecha de publicación
2017
Formato:
Libros
Relevancia:
0.0913
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