por
Krishna, D.S. Gopala.
Signatura topográfica preferida
XX(155978.1)
Fecha de publicación
2009
Formato:
Recursos electrónicos
Relevancia:
95068.0859
por
Gilmore, Audrey.
Signatura topográfica preferida
658.8 22
Fecha de publicación
2003
Resumen
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
Formato:
Recursos electrónicos
Relevancia:
77635.7031
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por
Ramachandra, K.
Signatura topográfica preferida
XX(155977.1)
Fecha de publicación
2009
Formato:
Recursos electrónicos
Relevancia:
71878.5313
por
Normann, Richard, 1943-
Signatura topográfica preferida
658.4012 NOR
Fecha de publicación
2000
Formato:
Libros
Table of Contents http://www.loc.gov/catdir/toc/onix06/2001268260.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001268260.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001268260.html
Relevancia:
60137.3164
por
Yeoman, Ian.
Signatura topográfica preferida
658.4012 YIE
Fecha de publicación
2000
Formato:
Libros
Relevancia:
54900.4531
por
Johnston, Robert, 1953-
Signatura topográfica preferida
658.812 JOH
Fecha de publicación
2012
Formato:
Libros
Relevancia:
54899.7500
por
Johnston, Robert, 1953-, author.
Signatura topográfica preferida
658 23
Fecha de publicación
2012
Formato:
Recursos electrónicos
Relevancia:
52743.9063
por
Fitzsimmons, James A., author.
Signatura topográfica preferida
658 FIT
Fecha de publicación
2014
Resumen
The eighth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise, which covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations that details topics such as Managing Capacity, Demand and Waiting Lines and Service Supply Relationships and; Part Four: Quantitative Models for Service Management that addresses forecasting and managing service inventory.
Formato:
Libros
Relevancia:
50827.7266
por
Bordoloi, Sanjeev, author.
Signatura topográfica preferida
658.812 BOR
Fecha de publicación
2019
Formato:
Libros
Relevancia:
49103.9492
por
Lashley, Conrad.
Signatura topográfica preferida
658.3 LAS
Fecha de publicación
2001
Formato:
Libros
Publisher description http://www.loc.gov/catdir/description/els031/2002275103.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002275103.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002275103.html
Relevancia:
2.0756
por
Edvardsson, Bo, 1952-
Signatura topográfica preferida
658.575 22
Fecha de publicación
2006
Resumen
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. The benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Formato:
Recursos electrónicos
Relevancia:
1.9565
por
Heskett, James L.
Signatura topográfica preferida
658 HES
Fecha de publicación
1986
Formato:
Libros
Relevancia:
1.3545
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