por
Singh, Manpal.
Signatura topográfica preferida
910.68
Fecha de publicación
2008
Resumen
Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum facilit
Formato:
Recursos electrónicos
Relevancia:
67236.8047
por
Hall, Colin Michael, 1961-, author.
Signatura topográfica preferida
338.4791 HAL
Fecha de publicación
2016
Formato:
Libros
Relevancia:
43627.8906
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por
Morrison, Alastair M.
Signatura topográfica preferida
338.4791 MOR
Fecha de publicación
2013
Resumen
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Formato:
Recursos electrónicos
Relevancia:
1.5827
por
Morrison, Alastair M., author.
Signatura topográfica preferida
338.4791 MOR
Fecha de publicación
2019
Resumen
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Formato:
Libros
Relevancia:
1.5703
5.
por
Fyall, Alan, editor.
Signatura topográfica preferida
338.4791068 MAN
Fecha de publicación
2022
Resumen
"Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field"--
Formato:
Libros
Relevancia:
1.5669
por
Pechlaner, Harald
Signatura topográfica preferida
338.4791 TOU
Fecha de publicación
2014
Resumen
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.
Formato:
Recursos electrónicos
Relevancia:
1.5328
Signatura topográfica preferida
338.47910688 INN
Fecha de publicación
2010
Resumen
Hauptbeschreibung Innovation - The story behind success in tourism demand is becoming very volatile. In addition financial crisis and hyper competition in the liberalised world market worsen the situation. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative. This volume provides you a unique inside view of innovative entrepreneurs in tourism who had the foresight to transform their practices in the tourism industry in an almost revolutionary fashion, e.
Formato:
Recursos electrónicos
Relevancia:
0.9731
por
Seidel, Paul.
Signatura topográfica preferida
TR DVD 380.14591 UPS
Fecha de publicación
2008
Resumen
"The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Formato:
Otros
Relevancia:
0.7962
9.
por
Briggs, Susan.
Signatura topográfica preferida
647.9441 BRI
Fecha de publicación
2007
Formato:
Libros
Relevancia:
0.7389
por
Collins, Cath.
Signatura topográfica preferida
TR DVD 338.479194 WHE
Fecha de publicación
2007
Resumen
"Tourism is a major economic force in Australia. It generates immense economic benefits and significant employment for communities but it can also have a severe negative impact when environmental and social considerations are not carefully planned for. To ensure a balanced and healthy sustainability, rigorous planning, development and management needs to occur. This program explores what those processes are and how they take account of many stakeholders. Featuring interviews with some of Australia's foremost tourism experts, this is an absorbing, richly illustrated and up-to-date examination of the issues vital to this powerful industry. Ideal as a foundation program for TAFE and tertiary students." -- container.
Formato:
Otros
Archived advertisement online "So where the bloody hell are you?" http://nla.gov.au/nla.arc-56943
Relevancia:
0.0707
por
Tribe, John, author.
Signatura topográfica preferida
338.4791 TRI
Fecha de publicación
2020
Resumen
"One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to enjoy and pass an economics module as part of tourism, recreation, events or sport management degrees. International in its outlook, it will equip you with vital skills and knowledge for your future career as well as critical skills to help you understand and help tackle crucial challenges facing the world. It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. It concludes with a powerful critique of traditional economics and a set of twenty-one issues that demand action. This sixth edition has been revised and updated to include: Recent and time series international economic data to provide a sense of the dynamics of world economies. Topical analysis to aid decision making for industry, governments and pressure groups. A renewed emphasis on environmental and climate change issues New and revised international case studies that demonstrate theoretical principles of economics as applied to the sector. Companion website with PowerPoint slides"--
Formato:
Libros
Relevancia:
0.0598
por
Morrison, Alastair M.
Signatura topográfica preferida
647.940688 MOR
Fecha de publicación
2010
Resumen
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Formato:
Libros
Relevancia:
0.0598
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