por
Atkinson, Helen.
Signatura topográfica preferida
338.4791
Fecha de publicación
2012
Resumen
Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download.
Formato:
Recursos electrónicos
Relevancia:
1.7598
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por
Okumus, Fevzi.
Signatura topográfica preferida
647.94 OKU
Fecha de publicación
2014
Resumen
This ebook on contemporary hospitality research addresses key issues and challenges in the hospitality and tourism field. Written by leading scholars in the hospitality and tourism field to contribute it: addresses productivity, quality and relationship marketing in service operations; explains and synthesizes major services operations research foci from the past century; presents a critical review of the human resources management (HRM) research in the generic HRM and the hospitality fields; evaluates the evolution of hospitality marketing research over the last 25 years and illustrates how t
Formato:
Recursos electrónicos
Relevancia:
0.1313
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