por
Allen, Johnny.
Signatura topográfica preferida
658.456 FES
Fecha de publicación
2011
Resumen
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Formato:
Libros
Relevancia:
0.0913
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por
Allen, Johnny.
Signatura topográfica preferida
658.456 FES
Fecha de publicación
2008
Resumen
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Formato:
Libros
Relevancia:
0.0680
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