This ebook investigates the following: trends in hospitality management research; customer loyalty in the hospitality industry; transitioning loyalty programmes; talent management and work-life balance: serive quality in China's hospitality and tourism industry; and sustainability issues and hospitality and tourism firms' strategies.

The topic of this ebook was particularly chosen because of the importance of ethical and sustainability issues and concerns related to the hospitality and tourism industry in China during the past 30 years. The authors from the worldwide locations such as the USA, UK, New Zealand, Hong Kong, Macau, Taiwan, and Chinese mainland have contributed their innovative views significantly to the discussion. Most of the issues and concerns discussed in the chapters included in this ebook are generally related to the hospitality and tourism industry globally. In this ebook, the audience can view ethical

This ebook on contemporary hospitality research addresses key issues and challenges in the hospitality and tourism field. Written by leading scholars in the hospitality and tourism field to contribute it: addresses productivity, quality and relationship marketing in service operations; explains and synthesizes major services operations research foci from the past century; presents a critical review of the human resources management (HRM) research in the generic HRM and the hospitality fields; evaluates the evolution of hospitality marketing research over the last 25 years and illustrates how t

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi