por
Song, Haiyan.
Signatura topográfica preferida
338.4791 SON
Fecha de publicación
2012 2011
Formato:
Libros
Relevancia:
77636.0469
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por
Song, Haiyan.
Signatura topográfica preferida
910.687
Fecha de publicación
2011
Resumen
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals
Formato:
Recursos electrónicos
Relevancia:
77635.2578
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