por
Ramos, Celia M. Q. author.
Signatura topográfica preferida
302.231 RAM
Fecha de publicación
2020
Formato:
Recursos electrónicos
Relevancia:
38819.0391
por
Christou, Evangelos.
Signatura topográfica preferida
338.4791 SOC
Fecha de publicación
2016
Formato:
Recursos electrónicos
Relevancia:
43632.3242
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por
Minazzi, Roberta.
Signatura topográfica preferida
338.4791 MIN
Fecha de publicación
2014
Resumen
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Formato:
Recursos electrónicos
Relevancia:
57340.5234
por
Munar, Ana María.
Signatura topográfica preferida
338.4791 23
Fecha de publicación
2013
Resumen
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Formato:
Recursos electrónicos
Relevancia:
44826.1719
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