por
Kozak, Nazmi.
Signatura topográfica preferida
910.68
Fecha de publicación
2016
Resumen
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Formato:
Recursos electrónicos
Relevancia:
190158.2813
por
Page, Stephen, 1963- author.
Signatura topográfica preferida
338.4791 PAG
Fecha de publicación
2015
Resumen
"One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics. This fifth edition has been revised and updated to include: New content on: sports, festivals and event tourism, social media impacts on tourism, global economic downturn affecting tourism as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism. Updated case studies on BRIC markets and new case studies from Middle East and Asia. Enhanced Tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth Transport section includes more international perspectives from China and South America. Updated companion website which includes: additional case studies, quizzes, PPT's, further reading, web reading as well as video links and longer reflective case study per chapter to aid both teaching and learning"--
Formato:
Recursos electrónicos
Relevancia:
170070.4688
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por
Kaufman, Tammie J.
Signatura topográfica preferida
306.4819 KAU
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
155264.2344
por
Mason, Peter, 1951- author.
Signatura topográfica preferida
338.4791 MAS
Fecha de publicación
2016
Formato:
Recursos electrónicos
Relevancia:
143744.3438
por
Getz, Donald, 1949-, author.
Signatura topográfica preferida
658.456 GET
Fecha de publicación
2023
Resumen
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
Formato:
Recursos electrónicos
Relevancia:
143741.3281
por
Fyall, Alan.
Signatura topográfica preferida
338.4791.0681 FYA
Fecha de publicación
2013
Resumen
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Formato:
Recursos electrónicos
Relevancia:
134470.7656
por
Weaver, David B. (David Bruce)
Signatura topográfica preferida
338.4791068 WEA
Fecha de publicación
2014
Formato:
Recursos electrónicos
Relevancia:
134458.2656
por
Page, Stephen, 1963-
Signatura topográfica preferida
338.4791 PAG
Fecha de publicación
2007
Resumen
Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its second edition and has been fully revised with updated statistics and a complete set of brand new case studies. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and de
Formato:
Recursos electrónicos
Relevancia:
126779.4766
por
Horner, Susan, editor.
Signatura topográfica preferida
647.940683 TAL
Fecha de publicación
2017
Formato:
Recursos electrónicos
Relevancia:
120274.6719
por
Adie, Bailey Ashton, author.
Signatura topográfica preferida
338.4791 ADI
Fecha de publicación
2019
Formato:
Recursos electrónicos
Relevancia:
120270.8281
por
Evans, Nigel.
Signatura topográfica preferida
647.94068 EVA
Fecha de publicación
2015
Resumen
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Formato:
Recursos electrónicos
Relevancia:
114681.9766
por
Ryan, Chris, 1945-
Signatura topográfica preferida
338.4791 TOU
Fecha de publicación
2012
Resumen
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
Formato:
Recursos electrónicos
Relevancia:
114676.2031
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