por
Morrison, Alastair M.
Signatura topográfica preferida
338.4791 MOR
Fecha de publicación
2013
Resumen
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Formato:
Recursos electrónicos
Relevancia:
0.2315
por
Morrison, Alastair M., author.
Signatura topográfica preferida
338.4791 MOR
Fecha de publicación
2019
Resumen
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Formato:
Libros
Relevancia:
0.1846
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por
Girling, Robert Henriques, author.
Signatura topográfica preferida
338.4791068 GIR
Fecha de publicación
2015
Resumen
The Good Company tells the stories of over 30 inspiring companies around the world that are among the ethical leaders in the industry. The broad positive message is encouraging and enervating; each of the companies seeks to live up to the highest standard. The authors tell the steps they have taken and what has motivated them or enabled them to pursue such noble aims.
Formato:
Recursos electrónicos
Relevancia:
0.1547
por
Morpeth, N.D.
Signatura topográfica preferida
203.51
Fecha de publicación
2007
Resumen
Religion and spirituality are common motivations for travel, with many major tourist destinations having developed largely as a result of their connections to sacred people, places and events. Describing practical applications, models and case studies, this book provides an insight into the management of religious tourism, covering both ancient sacred sites and emerging destinations. It fully explores the pressures on sacred spaces to become commercialised and festivalised arenas, while still maintaining their religious and spiritual integrity.
Formato:
Recursos electrónicos
Relevancia:
0.1547
por
Honey, Martha.
Signatura topográfica preferida
910.68 23
Fecha de publicación
2021
Resumen
"Before COVID-19 hit, the biggest problem in the world of travel was overtourism. Crowds threatened to spoil natural environments and make daily life unbearable for residents of popular travel destinations. Then, seemingly overnight, tourism nearly ceased. Yet there is no question that travel will resume; the only question is, when it does, what will it look like? Will we return to a world of overrun monuments, littered beaches, and gridlocked city streets? Or can we do things differently this time? Overtourism: Lessons for a Better Future charts a path toward tourism that is truly sustainable, focusing on the triple bottom line of people, planet, and prosperity. Bringing together tourism officials, city council members, travel journalists, consultants, scholars, and trade association members, this practical book explores overcrowding from a variety of perspectives. After examining the causes and effects of overtourism, it turns to management approaches in five distinct types of tourism destinations: 1. historic cities; 2. national parks and protected areas; 3. World Heritage Sites; 4. beaches and coastal communities; and 5. destinations governed by regional and national authorities. While each location presents its own challenges, common mitigation strategies are emerging. Visitor education, traffic planning, and redirection to lesser-known sites are among the measures that can protect the economic benefit of tourism without overwhelming local communities. As tourism revives around the world, these innovations will guide government agencies, parks officials, site managers, civic groups, environmental NGOs, tourism operators, and others with a stake in protecting our most iconic places."--Publisher description.
Formato:
Recursos electrónicos
Relevancia:
0.1381
por
Henderson, Joan C.
Signatura topográfica preferida
338.4791
Fecha de publicación
2007
Resumen
In a world of increasing uncertainty it is vital that managers within the tourism industry are equipped with superior decision making skills and expertise necessary to deal with crisis conditions. Tourism Crises provides an effective synthesis of crisis management and tourism research with a solid theoretical foundation. It examines the principles and practices of crisis management within the context of tourism as a multi-sector industry. Using up to date international case studies, it tackles the following areas: · Political disturbance: the relationship between politics and tourism and political inspired tourism crises. · Social unrest: host-guest relations and tourists as targets of unrest · Economic instability: crises arising from fluctuating exchange rates and lack of investor confidence · Environmental conditions: natural disasters and health crises · Technological crises; transport accidents and crises arising from technical failure · Corporate crises. Human resource issues and questions of finance With a user-friendly learning structure, each chapter will assess the presence of and tendency towards particular types of crisis, supported by a series of examples and cases, which describe organisational situations, challenges and responses. Approaches to managing crises will be assessed and appropriate tools and techniques of crisis management are explored, enabling readers to gain an insight into this critical aspect of tourism decision making and equipping them with the skills and expertise necessary to deal with crisis conditions.
Formato:
Recursos electrónicos
Relevancia:
0.1066
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