Revenue management for the hospitality industry / David K. Hayes, Allisha A. Miller.

ISBN:

9780470393086

Titre:

Auteur:

Hayes, David K.

Auteur personnel:

Hayes, David K.

Informations de publication:

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2011.

Description physique:

xvi, 512 p. : ill. ; 24 cm.

Contenu:

Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.

Terme sujet:

Hospitality industry -- Management.

Hospitality industry -- Economic aspects.

Auteur ajouté:

Miller, Allisha

Format:

Livres

Date de publication:

2011

WAIT_PUBINFO:

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2011.

Disponible:*

Numéro de rayon	Type de documentation	Copier	Emplacement en rayon	Statut
647.94068 HAY	1:HD	1	Standard shelving location	Recherche en cours... Inconnu
647.94068 HAY	Book	4	Standard shelving location	Recherche en cours... Inconnu

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Résumé

Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, "charge the right price, to the right customer, for the right product, through the right channel, at the right time." The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.

Notes de l'auteur

David K. Hayes has more than 30 years experience in hospitality management and education. He has taught at Texas Tech University and the University of Houston. His industry experience includes serving as the Managing Owner of a hotel and conference center and a professional writer and consultant.

Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.