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Image de couverture de Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.
ISBN:
9781292020037
Titre:
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.
Auteur:
Kotler, Philip, author.
Auteur personnel:
Kotler, Philip, author.
Édition:
Sixth edition, Pearson new international edition.
Informations de publication:
Harlow, Essex : Pearson Education, 2014.
Description physique:
ii, 630 pages : illustrations (black and white, and colour) ; 28 cm.
Série:
Pearson custom library
Note générale:
Previous edition: 2010.
Terme sujet:
Hospitality industry.

Tourism.

Marketing.

Hospitality industry -- Marketing.

Tourism -- Marketing.
Auteur ajouté:
Bowen, John (John T.), 1948-,

Makens, James C.,
Format:
Livres
Date de publication:
2014
WAIT_PUBINFO:
Harlow, Essex : Pearson Education, 2014.

Harlow, Essex

Pearson,

[2014]

©2014