Tourism and the media : tourist decision-making, information and communication / Christian Nielsen.

ISBN:

9781862504875

Titre:

Auteur:

Nielsen, Christian, 1968-

Auteur personnel:

Nielsen, Christian, 1968-

Informations de publication:

Elsternwick, Vic. : Hospitality Press, 2001.

Description physique:

254 p. : ill. ; 23 cm.

Note générale:

Includes index.

Terme sujet:

Tourism.

Mass media and business.

Advertising -- Tourism.

Format:

Livres

Date de publication:

2001

WAIT_PUBINFO:

Elsternwick, Vic. : Hospitality Press, 2001.

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Numéro de rayon	Type de documentation	Copier	Emplacement en rayon	Statut
338.4791 NIE	Book	1	Standard shelving location	Recherche en cours... Inconnu

When Thomas Cook made the first foray into tourism advertising in the 19th century, he did more than immortalise his name in the term Cook's Tours. He also linked two of the great industries of the future - tourism and the media - in a partnership that was to prove of inestimable significance to both.

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