Fundamentals of writing for marketing and public relations [electronic resource] : a step-by-step guide for quick and effective results / Janet Mizrahi.

Image de couverture de Fundamentals of writing for marketing and public relations [electronic resource] : a step-by-step guide for quick and effective results / Janet Mizrahi.

ISBN:

9781606491744

Titre:

Fundamentals of writing for marketing and public relations [electronic resource] : a step-by-step guide for quick and effective results / Janet Mizrahi.

Auteur:

Mizrahi, Janet.

Auteur personnel:

Mizrahi, Janet.

Édition:

1st ed.

Informations de publication:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.

Description physique:

1 online resource (94 pages) : illustrations.

Série:

Corporate communication collection,

Note générale:

Title from PDF title page (viewed Dec. 22, 2010).

Contenu:

List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.

Note locale:

eBooks on EBSCOhost

Terme sujet:

Business writing.

Communication in marketing.

Public relations.

Auteur d'entreprise ajouté:

Business Expert Press.

Format:

Ressources électroniques

Accès électronique:

Click here to view

Date de publication:

2010

WAIT_PUBINFO:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.

Disponible:*

Numéro de rayon	Type de documentation	Copier	Emplacement en rayon	Statut
808.06665 22	1:E-BOOK	1	1:ONLINE	Recherche en cours... Inconnu

Relié avec ces titres

Commandé

Résumé

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.