Event management in leisure and tourism / David C. Watt.

ISBN:

9780582357068

Titre:

Auteur:

Watt, David C., 1951-

Auteur personnel:

Watt, David C., 1951-

Informations de publication:

Harlow, England : Addison Wesley Longman, 1998.

Description physique:

xii, 200 p. : ill. ; 25 cm.

Note générale:

Includes index.

Contenu:

Introduction to events -- Management -- Organisation and communication -- Funding -- Marketing -- Event evaluation -- Practical event management -- Sources of help, advice and support.

Terme sujet:

Special events -- Marketing.

Special days -- Planning.

Tourism.

Format:

Livres

Date de publication:

1998

WAIT_PUBINFO:

Harlow, England : Addison Wesley Longman, 1998.

Disponible:*

Numéro de rayon	Type de documentation	Copier	Emplacement en rayon	Statut
658.456 WAT	Week loan	1	Standard shelving location	Recherche en cours... Inconnu

Event Management in Leisure and Tourism is the first text available to fully cover the event industry in one volume. It has been written by an experienced practitioner and author, and provides a comprehensive overview of event management and organisation.

Practical real life examples are used throughout to demonstrate theory in practice and case studies of major projects in action are used as examples of good practice. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.

Table des matières

1 Introduction to Events

2 Management

3 Organisation and Communication

4 Funding

5 Marketing

6 Event Evaluation

7 Pratical Event Managment

8 Sources of Help, Advice and Support

Index

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Table des matières