The sponsorship seeker's toolkit / authors, Kim Skildum-Reid, Anne-Marie Grey.

ISBN:

9780070138605

Titre:

Auteur:

Skildum-Reid, Kim.

Auteur personnel:

Skildum-Reid, Kim.

Édition:

3rd ed.

Informations de publication:

North Ryde, N.S.W. : McGraw-Hill, 2007.

Description physique:

xix, 236 p., ; 26 cm + 1 CD-ROM.

Note générale:

Previous ed.: 2003 [reprinted 2005].

Includes index.

Terme sujet:

Corporate sponsorship -- Australia.

Special events -- Australia -- Marketing.

Fund raising -- Australia.

Auteur ajouté:

Grey, Anne-Marie.

Format:

Livres

Date de publication:

2007

WAIT_PUBINFO:

North Ryde, N.S.W. : McGraw-Hill, 2007.

Disponible:*

Numéro de rayon	Type de documentation	Copier	Emplacement en rayon	Statut
658.152240994 SKI	Week loan	1	Standard shelving location	Recherche en cours... Inconnu
658.152240994 SKI	Book	2	Standard shelving location	Recherche en cours... Inconnu
CD 658.152240994 SKI	CD-ROM	1	Standard shelving location	Recherche en cours... Inconnu
CD 658.152240994 SKI	CD-ROM	2	Standard shelving location	Recherche en cours... Inconnu

This is a comprehensive, how-to guide to securing and servicing sponsorship. The third edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward.

Notes de l'auteur

Kim Skildum-Reid is one of the world's most recognized and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs popular industry hub, Power Sponsorship and cowrote industry bestsellers, The Ambush Marketing Toolkit and The Sponsor's Toolkit , both published by McGraw-Hill.

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