Hotel convention sales, services, and operations / Pat Golden-Romero.

ISBN:

9780750679022

Titre:

Auteur:

Golden-Romero, Pat.

Auteur personnel:

Golden-Romero, Pat.

Informations de publication:

Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, c2007.

Description physique:

xvii, 312 p. : ill. ; 26 cm.

Contenu:

1. The convention and meetings industry : an overview -- 2. The associations, convention, and meetings market -- 3. The corporate meetings market -- 4. The incentive, SMERF, and other markets -- 5. The role of convention bureaus and other destination marketing organizations -- 6. Marketing and advertising strategies -- 7. Convention sales negotiations and contracts -- 8. Food and beverage function planning -- 9. Meeting room and convention planning -- 10. On-site event planning : servicing the event -- 11. Exhibition and trade show industry overview -- 12. Industry trends and resources.

Terme sujet:

Hospitality industry -- Marketing.

Congresses and conventions.

Format:

Livres

Accès électronique:

Table of contents only http://www.loc.gov/catdir/toc/ecip062/2005030471.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005030471-d.html

Date de publication:

2007

WAIT_PUBINFO:

Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, c2007.

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Résumé

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments.

Table des matières

The Convention and Meetings Industry: an overview & introduction

The Association Meetings & Convention Market

The Corporate Meetings Market

The Incentive, SMERF & other Markets

Role of Convention Bureaus & other Destination Marketing Organizations

Marketing & Advertising Strategies for each of these Markets

Convention Sales Negotiations & Contracts

Food/Beverage Function Planning

Meeting Room/Convention Planning

Onsite Event Planning Timeline

Servicing the Event

Exhibition & Trade Show Industry Overview

Industry Trends & Forecasts