Image de couverture de Managing and Leveraging Events : Business and Social Dimensions.
Managing and Leveraging Events : Business and Social Dimensions.
ISBN:
9781000472868
Titre:
Managing and Leveraging Events : Business and Social Dimensions.
Auteur:
Schulenkorf, Nico.
Auteur personnel:
Description physique:
1 online resource (177 pages)
Série:
Routledge Advances in Event Research Ser.
Contenu:
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- List of illustrations -- Foreword -- Acknowledgements -- Part 1 Event management and leverage: definitions and conceptualisations -- 1 Managing and leveraging events: background, focus, and context -- 2 The strategic event management framework -- 3 Event leverage -- 4 Event impact evaluation -- Part 2 Event management and leverage in practice: cases, contexts, and challenges -- 5 Events and commercial engagement: business and social factors -- 6 Events and international business opportunities -- 7 Events, strategic alliance, and network management -- 8 Business events, knowledge management, and strategic responses -- 9 Social dimensions of community events -- 10 A new social field: events-for-development -- Part 3 Event management and leverage: reflections and outlook -- 11 Critical issues and future research in event management and leverage -- Index.
Note locale:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Format:
Ressources électroniques
Accès électronique:
Click here to view book
Date de publication:
2021
WAIT_PUBINFO:
Milton :

Taylor & Francis Group,

2021.

©2022.