Strategy and the business landscape / Pankaj Ghemawat.
ISBN:
9780132457200
Titre:
Strategy and the business landscape / Pankaj Ghemawat.
Auteur:
Ghemawat, Pankaj.
Auteur personnel:
Édition:
3rd ed., International ed.
Informations de publication:
Boston : Prentice Hall, c2010.
Description physique:
x, 182 p. : ill. ; 23 cm.
Contenu:
Ch. 1. The origins of strategy -- Ch. 2. Mapping the business landscape -- Ch. 3. Creating competitive advantage -- Ch. 4. Anticipating competitive dynamics -- Ch. 5. Sustaining superior performance -- Ch. 6. Choosing corporate scope -- Ch. 7. Developing a global strategy.
Format:
Livres
Date de publication:
2010
WAIT_PUBINFO:
Boston : Prentice Hall, c2010.