Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.
ISBN:
9789881807984
Titre:
Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.
Auteur:
Enz, Cathy A., 1956-
Auteur personnel:
Informations de publication:
Hong Kong : Asia Case Research Centre, University of Hong Kong, 2008.
Description physique:
39 p. : ill. ; 30 cm. + 1 DVD (26 mins.)
Série:
Focus Asia : business leaders case study and video series
Titre de la série:
Focus Asia : business leaders case study and video series
Note générale:
Book and DVD set enclosed in box.
Sujet d'entreprise:
Auteur ajouté:
Format:
Livres
Date de publication:
2008
WAIT_PUBINFO:
Hong Kong : Asia Case Research Centre, University of Hong Kong, 2008.