The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.

ISBN:

9781787693739

Titre:

Auteur:

Camilleri, Mark Anthony, 1976- editor.

Édition:

First edition.

Description physique:

1 online resource (xx, 241 pages) : illustrations

Contenu:

The marketing environment of tourist destinations / Branding places and tourist destinations: a conceptualisation and review / A stakeholder approach for destination management organisations / The destination branding through multisensory experiences: case studies from Sweden / The development of the agritourism sector in Campania, Italy / Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / The consumer-based brand equity of music events: two case studies from Portugal / Branding porto: A case study of the 'essence of wine' / Oleotourism development in Jaén, Spain / The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective

Note locale:

eBooks on EBSCOhost

Terme sujet:

Tourism -- Marketing.

Branding (Marketing)

Auteur ajouté:

Camilleri, Mark Anthony, 1976-

Format:

Ressources électroniques

Accès électronique:

Click here to view ebook

Date de publication:

2019

WAIT_PUBINFO:

Bingley, UK :

Emerald Publishing,

2019.

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Numéro de rayon	Type de documentation	Copier	Emplacement en rayon	Statut
910.688 23	1:E-BOOK	1	1:ONLINE	Recherche en cours... Inconnu

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Résumé

The marketing of tourist destinations requirescontinuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understandingof different tourism products, marketing strategies and destination branding tactics,as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empiricalstudies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations(DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel,tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.

Notes de l'auteur

Mark Anthony Camilleri is a Senior Lecturer in the Department of Corporate Communication at the University of Malta. His research interests include tourism marketing, stakeholder engagement and strategic corporate social responsibility. He has taught business subjects at undergraduate, vocational and post-graduate levels in Hong Kong, Malta, the UAE and the UK. He is also an editorial board member for a number of academic journals and scientific committees, and his contributions have been published in peer-reviewed journals, book chapters and conference proceedings.