par
Berridge, Graham.
Numéro de rayon préféré
394.2068 BER
Date de publication
2012
Résumé
For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design. By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event?
Format :
Ressources électroniques
Pertinence:
0.1270
par
Skinner, Bruce E.
Numéro de rayon préféré
658.456 SKI
Date de publication
2003
Format :
Livres
Table of contents http://www.loc.gov/catdir/toc/fy033/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
Pertinence:
0.1195
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par
O'Toole, William, 1951- 1951-, author.
Numéro de rayon préféré
394.2068 OTO
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
0.1031
par
O'Toole, William.
Numéro de rayon préféré
394.2068 OTO
Date de publication
2010
Résumé
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as : the process of creating a feasibility study events forecasting models and cost/benefit analysistypes of events (exhibitions, sports, festivals) and their benefits and returns project management tools for measuring return on investment. Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.
Format :
Ressources électroniques
Pertinence:
0.0776
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