The sports event management and marketing playbook / Frank Supovitz.

ISBN:

9780471460077

Titre:

Auteur:

Supovitz, Frank.

Auteur personnel:

Supovitz, Frank.

Informations de publication:

Hoboken, N.J. : J. Wiley & Sons, c2005.

Description physique:

xviii, 478 p. : ill. ; 25 cm.

Série:

The Wiley event management series

Titre de la série:

The Wiley event management series

Terme sujet:

Sports -- Marketing -- Handbooks, manuals, etc.

Sports -- Economic aspects -- Handbooks, manuals, etc.

Sports administration -- Handbooks, manuals, etc.

Format:

Livres

Accès électronique:

Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002611.html

Date de publication:

2005

WAIT_PUBINFO:

Hoboken, N.J. : J. Wiley & Sons, c2005.

Disponible:*

Numéro de rayon	Type de documentation	Copier	Emplacement en rayon	Statut
658.456 SUP	Book	1	Standard shelving location	Recherche en cours... Inconnu

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

"Sideline Stories" presenting real-life examples of the development, management, and execution of sports events "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations This book is part of The Wiley Event Management Series.

Notes de l'auteur

FRANK SUPOVITZ has produced more than 150 major live and televised sports and entertainment events in North America, Europe, and Japan. His credits include the NFL Super Bowl Halftime Spectacular, the Olympic Festival Opening Ceremonies, and the NHL All-Star Game. He is currently in his fourteenth season leading the National Hockey League's events and entertainment department.

Table des matières

Foreword

Series Editor Foreword

Preface

Acknowledgments

Introduction

Play 1: Defining and Developing Objectives, Strategies, and Tactics

Play 2: Identifying Costs

Play 3: Identifying Revenue Streams

Play 4: Soliciting and Selecting Host Cities and Venues

Play 5: Starting the Clock on the Sports Event Planning Process

Play 6: Understanding the Sports Event-Sponsor Relationship

Play 7: Teaming with Sponsors

Play 8: Maximizing and Servicing the Media Partnership

Play 9: Activating the Sports Event Marketing Plan

Play 10: Engaging the Community

Play 11: Accommodating and Managing Guests

Play 12: Presenting Your Event

Play 13: Working with Broadcasters

Play 14: Managing for the Unexpected

Play 15: Reviewing the Game Tapes

Appendix 1 Event Expense Budget Worksheet

Appendix 2 Sample Host City Request for Proposal

Appendix 3 Request for Proposal Evaluation Form

Appendix 4 Facility Selection Survey Form

Appendix 5 Sample Facility Event License Agreement

Appendix 6 Sample Sports Event Sponsorship Deck

Appendix 7 Sample Sponsorship Agreement

Appendix 8 Sports Event Participant Release

Appendix 9 Sample Sports Event Rundown

Appendix 10 Glossary of Common Sports Event Management and Marketing Terms

Index

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Notes de l'auteur

Table des matières