Image de couverture de Successful event management : a practical handbook / Anton Shone and Bryn Parry.
Successful event management : a practical handbook / Anton Shone and Bryn Parry.
ISBN:
9781844800766
Titre:
Successful event management : a practical handbook / Anton Shone and Bryn Parry.
Auteur:
Shone, Anton.
Auteur personnel:
Édition:
2nd ed.
Informations de publication:
London : Thomson Learning, c2004.
Description physique:
xvi, 246 p. : ill., maps ; 25cm.
Note générale:
Previous ed.: London: Continuum, 2001.
Contenu:
THE EVENTS BUSINESS--An introduction to events--The market demand for events--The events business: supply and suppliers--Social, economic and developmental implications--MANAGING EVENTS--Making a start--Events planning--Financial management and the budget--The event: venue-finding, logistics and ambience--Marketing and public relations for events--Managing the event as a project--The organization manager and the ream: during the event--Close-down, evaluation and legacies.
Auteur ajouté:
Format:
Livres
Date de publication:
2004
WAIT_PUBINFO:
London : Thomson Learning, c2004.