"This is the essential guide for anyone who needs to know how to organize a special event: a festival, a celebration party, a media launch or an annual fete. The authors' combination of industry experience, expertise and a lively approach make this an ideal book for students of Events Management, Business, Tourism, Media Studies and related courses as well as being a valuable handbook for practitioners currently organizing events."--BOOK JACKET.

"Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life. A versatile tool that is effective for all types of events - for small functions with ten guests to major festivals with 10,000 attendees - Professional Event Coordination is a valuable book for every professional who works events, including event managers, caterers, event planners, and hotel and food beverage managers."--BOOK JACKET.

This title explores the central role of events management in the cultural, tourism and arts industries. It includes international case studies of arts and leisure events, together with case studies from Europe, New Zealand, Australia and the USA.