par
Summerall, Pat.
Numéro de rayon préféré
658.4095 21
Date de publication
2002
Format :
Ressources électroniques
Pertinence:
1.5488
par
Heath, Robert L. (Robert Lawrence), 1941-
Numéro de rayon préféré
659.2 22
Date de publication
2006
Résumé
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
Format :
Ressources électroniques
Pertinence:
0.1474
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par
Treadwell, Donald.
Numéro de rayon préféré
659.2 22
Date de publication
2005
Résumé
"Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket.
Format :
Ressources électroniques
Pertinence:
0.1132
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