Cases in hospitality and tourism management / edited by Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot.

ISBN:

9780131700758

Titre:

Auteur:

Jarvis, Ken.

Informations de publication:

Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.

Description physique:

117 p. : 24 cm.

Terme sujet:

Hospitality industry -- Study and teaching -- United States.

Auteur ajouté:

Jarvis, Ken.

Allen-Chabot, Amy.

O'Halloran, Robert M.

Format:

Caractères normaux

Date de publication:

2006

WAIT_PUBINFO:

Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.

Disponible:*

Numéro de rayon	Type de documentation	Copier	Emplacement en rayon	Statut
647.94068 CAS	Book	1	Standard shelving location	Recherche en cours... Inconnu
647.94068 CAS	Book	2	Standard shelving location	Recherche en cours... Inconnu

"Cases in Hospitality and Tourism Management is a compilation of cases contributed by authors from around the world. Students encounter real-life situations that enhance their learning experience. Organized by industry segment, the book's cases examine planning, human resources, marketing, menu management, product development, financial management, franchises, resorts, clubs, productivity, employee motivation, leadership, and other topics. Questions at the end of each case stimulate critical-thinking and decision-making skills."--BOOK JACKET.

Table des matières

Amy Allen-Chabot, Ph.D., RDSusan Kosharek, M.S., RD, LDAmy Allen-Chabot, Ph.D., RDGeorge Alexakis, Ed.D.Robert M. O'Halloran, Ph.D.Linda Kautz Osterkamp, Ph.D., RD, FADARobert M. O'Halloran, Ph.D.Robert M. O'Halloran, Ph.D. and Cynthia S. Deale, Ph.D.Oscar Oberkircher, M.S.Robert M. O'Halloran, Ph.D.Matthew Sorensen, M.A., MHCIMA, CHEDolf Mogendorff, Ph.D.William Hsu, M.S.David M. Hensarling, M.S. and William D. FergusonRobert M. O'Halloran, Ph.D.John Hurley, M.S.Matthew Sorensen, M.A., MHCIMA, CHEEdward Merritt, Ph.D.Ronnie J. M. Yeh, Ph.D.Robert M. O'Halloran, Ph.D. and Cynthia S. Deale, Ph.D.Robert M. O'Halloran, Ph.D. and Cynthia S. Deale, Ph.D.Robert M. O'Halloran, Ph.D.Robert M. O'Halloran, Ph.D. and Cynthia S. Deale, Ph.D.

Introduction	p. vii
Cases in Food Service Management	p. 1
Menu Extensions in a Fast Food Operation	p. 3
The Waitress with a Nose Ring	p. 6
Menu Changes Resulting from Food Delivery Shortages	p. 8
The Case of the Excessively Busy Line Cook	p. 10
The Redesign of a School Cafeteria	p. 12
The Employee Whose Personal Habits Defy Sanitation Guidelines	p. 17
Marketing Ingenuity and Product Development	p. 19
Vending Opportunities	p. 25
The Buses Are Coming! A Management Planning Case Study	p. 30
Rebidding the Contract	p. 34
Cases in Lodging Management	p. 41
Leadership Expectations at the Benson Hotel	p. 43
Labor Productivity: A Hotel Case Study	p. 48
Partnership Marketing: The Forte Hotels Exemplar	p. 53
Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons	p. 58
Franchise Services Evaluation	p. 63
The Madison Hotel in Memphis: A Case Study in the Creation and Development of a Boutique Hotel	p. 68
Cases in Resort and Club Management	p. 75
A Fresh Start at the Rainbow Golf Resort	p. 77
Blue Thistle Country Club	p. 80
Work Morale and Motivation	p. 91
Cases in Tourism	p. 93
The Adirondacks: Human and Nature Tourism Partnership	p. 95
Developing Jordanian Tourism Products and Services	p. 99
Mount Evans Scenic Byway: Is It Being Loved to Death? Or Is This a Business Opportunity?	p. 104
Border Tourism Synergies in the North Country: New York and Quebec	p. 110

Disponible:*

Relié avec ces titres

Commandé

Résumé

Résumé

Extraits

Extraits

Table des matières