par
Van Niekerk, Mathilda, 1972-. author.
Numéro de rayon préféré
658.456 VAN
Date de publication
2017
Format :
Ressources électroniques
Pertinence:
67228.0156
par
Mair, Judith, editor.
Numéro de rayon préféré
394.26 ROU
Date de publication
2019
Format :
Ressources électroniques
Pertinence:
63391.2070
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par
Hassan, Azizul.
Numéro de rayon préféré
338.4791 HAS
Date de publication
2022
Format :
Ressources électroniques
Pertinence:
60138.2383
par
Bryce-Clegg, Alistair, author.
Numéro de rayon préféré
372.13 23
Date de publication
2015
Format :
Ressources électroniques
Pertinence:
60134.1992
par
Wynn-Moylan, Peter, author.
Numéro de rayon préféré
394.26 WYN
Date de publication
2017
Format :
Ressources électroniques
Pertinence:
57336.4180
par
Turan, Kenneth.
Numéro de rayon préféré
791.43079 21
Date de publication
2002
Format :
Ressources électroniques
Pertinence:
54900.6484
par
Zubiri, Nancy, 1959-
Numéro de rayon préféré
305.89992073 22
Date de publication
2006
Format :
Ressources électroniques
Pertinence:
54897.5234
par
Hannam, Nicolette.
Numéro de rayon préféré
306.0944
Date de publication
2010
Résumé
This invaluable, time-saving resource provides intercultural ideas for every month of the year. For each festival and tradition you will find background information, key vocabulary, detailed lists of possible teaching activities and optional pupil sheets. Ideas range from making cards and reading/writing poems to playing game and cooking traditional recipes.
Format :
Ressources électroniques
Pertinence:
52747.1406
par
Preston, C. A.
Numéro de rayon préféré
658.456
Date de publication
2012
Résumé
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Format :
Ressources électroniques
Pertinence:
52744.1406
par
Jepson, Allan.
Numéro de rayon préféré
394.26 EXP
Date de publication
2014
Résumé
The development of the festival and event industry has seen large scale growth and extensive government support as a result of objectives to enhance and project the image of place and leverage positive sponsorship and regeneration opportunities. As we move deeper into austerity measures prompted by economic recession, community festivals and events as a sacred or profane time of celebration can be considered even more important than ever before. This book for the first time explores the role and importance of 'community', 'culture' and its impact through festivals and events. Split into two distinct sections, the first introduces key themes and concepts, contextualises local traditions and culture, and investigates how festivals and events can act as a catalyst for tourism and create a sense of community. It then questions the social and political nature of festivals and community events through examining their ownership. The second section focuses on communities themselves, seeking to examine and discuss key emerging themes in community event studies such as; the role of diaspora, imagined communities, pride and identity, history, producing and consuming space and place, authenticity, and multi-ethnic communities. Examples are drawn from Portugal, the Dominican Republic, the USA, Malaysia, Malta, Finland and Australia making this book truly international. This significant volume will be valuable reading for students and academics across the fields of Event, Tourism and Hospitality studies as well as other social science disciplines.
Format :
Ressources électroniques
Pertinence:
50828.4102
par
Wong, Cindy H., 1961- author.
Numéro de rayon préféré
791.43079 22
Date de publication
2011
Résumé
Film Festivals offers the first comprehensive overview of the history, people, films, and multiple functions of the festival world. Cindy Hing-Yuk Wong situates festivals within changing global practices of film, including their important ties to both Hollywood and independent cinema. She explores how these events have become central in the construction of cinema knowledge as well as the behind-the-scene mechanics of finance, distribution, and evaluation. By linking general structures and connections to specific films and auteurs, Wong addresses the components and creation of film festivals t.
Format :
Ressources électroniques
Pertinence:
47543.0156
par
Hannam, Nicolette.
Numéro de rayon préféré
372.89044 23
Date de publication
2010 2009
Format :
Ressources électroniques
Pertinence:
44827.5508
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