par
Evans, Graeme.
Numéro de rayon préféré
338.4791
Date de publication
2024
Format :
Ressources électroniques
Pertinence:
0.0945
par
Smith, Melanie K.
Numéro de rayon préféré
338.4791 SMI
Date de publication
2009
Résumé
Presents a summary and synthesis of different issues in global cultural tourism using a range of international case studies.
Format :
Ressources électroniques
Pertinence:
0.0772
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par
Frost, Jennifer.
Numéro de rayon préféré
791.43658
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
0.0355
par
Palmer, Catherine.
Numéro de rayon préféré
306.4819
Date de publication
2018
Format :
Ressources électroniques
Pertinence:
0.0355
par
Wise, Nicholas.
Numéro de rayon préféré
338.47910000000002
Date de publication
2020
Format :
Ressources électroniques
Pertinence:
0.0319
par
Harvey, Matt, editor.
Numéro de rayon préféré
641.22 WIN
Date de publication
2014
Résumé
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Format :
Ressources électroniques
Pertinence:
0.0292
par
Versaci, Antonella.
Numéro de rayon préféré
720.288
Date de publication
2022
Format :
Ressources électroniques
Pertinence:
0.0277
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