par
Moutinho, Luiz.
Numéro de rayon préféré
338.47910684 STR
Date de publication
2011
Résumé
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format :
Livres
Pertinence:
67236.8359
2.
par
Hutcheson, Graeme D.
Numéro de rayon préféré
658.800151 22
Date de publication
2008
Résumé
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
Format :
Ressources électroniques
Pertinence:
54897.5078
Voir d’autres résultats de recherche
par
Moutinho, Luiz.
Numéro de rayon préféré
658.800727 23
Date de publication
2013
Résumé
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or.
Format :
Ressources électroniques
Pertinence:
49105.1445
par
Moutinho, Luiz.
Numéro de rayon préféré
658.00711 22
Date de publication
2006
Format :
Ressources électroniques
Pertinence:
46126.3789
par
Moutinho, Luiz.
Numéro de rayon préféré
658.407124 22
Date de publication
2008
Résumé
This book deals with the intellectual foundation of the sociopolitical, economic and legal systems of developing countries, using a methodological approach. It calls for not only the need to search for a country's cultural identity, but also a need to analyze the prevalent concepts important to a contemporary modern society, such as the respect for an individual, human rights, freedom, equality, democracy and the universal respect for law. Based on the author's lifelong reflection on why some of these deeply treasured Western values and institutions have not been useful in developing democracy in Asia, it examines which values are applicable and which are not to Asian emerging societies. China's historical and contemporary attempts in modernization and development are used as examples throughout the book. As a valuable resource for decision-makers of developing countries, this book will help to shed some light on what to look for in a cultural identity and what to subscribe to among the values circulating in our globalized world.
Format :
Ressources électroniques
Pertinence:
44827.7539
par
Moutinho, Luiz.
Numéro de rayon préféré
658.8 22
Date de publication
2008
Résumé
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Format :
Ressources électroniques
Pertinence:
0.0945
Limiter les résultats de recherche
Affiner par :