par
Tassiopoulos, Dimitri.
Numéro de rayon préféré
394.2068
Date de publication
2011
Résumé
Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
Format :
Ressources électroniques
Pertinence:
134447.2656
par
Els, Georgiana.
Numéro de rayon préféré
394.2
Date de publication
2016
Format :
Ressources électroniques
Pertinence:
109782.8672
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par
Brondoni, Silvio M.
Numéro de rayon préféré
337
Date de publication
2019
Format :
Ressources électroniques
Pertinence:
109774.2969
par
Solnet, David.
Numéro de rayon préféré
338.4791
Date de publication
2011
Format :
Ressources électroniques
Pertinence:
95079.9531
par
Kozak, Nazmi.
Numéro de rayon préféré
910.68
Date de publication
2016
Résumé
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Format :
Ressources électroniques
Pertinence:
95079.1406
par
Masterman, Guy.
Numéro de rayon préféré
796.068 MAS
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
95078.9141
par
Purcell, John.
Numéro de rayon préféré
664.907
Date de publication
2008
Résumé
Do human resource management practices actually work? This significant new study uses a new theoretical model, based on empirical research, to examine the links between HR practices and organizational performance.
Format :
Ressources électroniques
Pertinence:
95077.7422
par
Aggarwal, D.K.
Numéro de rayon préféré
XX(155976.1)
Date de publication
2008
Format :
Ressources électroniques
Pertinence:
95072.9375
par
Singh, R.K.
Numéro de rayon préféré
XX(155960.1)
Date de publication
2008
Format :
Ressources électroniques
Pertinence:
95072.7422
par
Krishna, D.S. Gopala.
Numéro de rayon préféré
XX(155978.1)
Date de publication
2009
Format :
Ressources électroniques
Pertinence:
95068.0859
par
Buttle, Francis.
Numéro de rayon préféré
658.812
Date de publication
2004
Résumé
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Format :
Ressources électroniques
Pertinence:
85044.2109
par
Braga, Vitor.
Numéro de rayon préféré
910.684
Date de publication
2022
Format :
Ressources électroniques
Pertinence:
85043.9609
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