par
Krishna, D.S. Gopala.
Numéro de rayon préféré
XX(155978.1)
Date de publication
2009
Format :
Ressources électroniques
Pertinence:
95068.0859
par
Gilmore, Audrey.
Numéro de rayon préféré
658.8 22
Date de publication
2003
Résumé
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
Format :
Ressources électroniques
Pertinence:
77635.7031
Voir d’autres résultats de recherche
par
Ramachandra, K.
Numéro de rayon préféré
XX(155977.1)
Date de publication
2009
Format :
Ressources électroniques
Pertinence:
71878.5313
par
Normann, Richard, 1943-
Numéro de rayon préféré
658.4012 NOR
Date de publication
2000
Format :
Livres
Table of Contents http://www.loc.gov/catdir/toc/onix06/2001268260.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001268260.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001268260.html
Pertinence:
60137.3164
par
Yeoman, Ian.
Numéro de rayon préféré
658.4012 YIE
Date de publication
2000
Format :
Livres
Pertinence:
54900.4531
par
Johnston, Robert, 1953-
Numéro de rayon préféré
658.812 JOH
Date de publication
2012
Format :
Livres
Pertinence:
54899.7500
par
Johnston, Robert, 1953-, author.
Numéro de rayon préféré
658 23
Date de publication
2012
Format :
Ressources électroniques
Pertinence:
52743.9063
par
Fitzsimmons, James A., author.
Numéro de rayon préféré
658 FIT
Date de publication
2014
Résumé
The eighth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise, which covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations that details topics such as Managing Capacity, Demand and Waiting Lines and Service Supply Relationships and; Part Four: Quantitative Models for Service Management that addresses forecasting and managing service inventory.
Format :
Livres
Pertinence:
50827.7266
par
Bordoloi, Sanjeev, author.
Numéro de rayon préféré
658.812 BOR
Date de publication
2019
Format :
Livres
Pertinence:
49103.9492
par
Lashley, Conrad.
Numéro de rayon préféré
658.3 LAS
Date de publication
2001
Format :
Livres
Publisher description http://www.loc.gov/catdir/description/els031/2002275103.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002275103.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002275103.html
Pertinence:
2.0756
par
Edvardsson, Bo, 1952-
Numéro de rayon préféré
658.575 22
Date de publication
2006
Résumé
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. The benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Format :
Ressources électroniques
Pertinence:
1.9565
par
Heskett, James L.
Numéro de rayon préféré
658 HES
Date de publication
1986
Format :
Livres
Pertinence:
1.3545
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