par
Singh, R.K.
Numéro de rayon préféré
XX(155960.1)
Date de publication
2008
Format :
Ressources électroniques
Pertinence:
95072.7422
par
Watt, David C., 1951-
Numéro de rayon préféré
658.456 WAT
Date de publication
1998
Format :
Livres
Pertinence:
63386.2500
Voir d’autres résultats de recherche
par
Dowson, Ruth, author.
Numéro de rayon préféré
658.456 DOW
Date de publication
2023
Résumé
"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"--
Format :
Livres
Pertinence:
50827.0117
par
Goldblatt, Joe Jeff, 1952-
Numéro de rayon préféré
658.456 DIC
Date de publication
1996
Format :
Livres
Pertinence:
37297.4414
par
Masterman, Guy.
Numéro de rayon préféré
658.456 MAS
Date de publication
2006
Format :
Livres
Publisher description http://www.loc.gov/catdir/enhancements/fy0661/2005925262-d.html
Pertinence:
1.3439
6.
par
Media Australia (Production company)
Numéro de rayon préféré
TR DVD 658.456 MAR
Date de publication
1997
Résumé
An excellent Australian case study of how the basic principles of marketing are used to sell and promote a major entertainment product and ultimately attract over 200,000 people. The program explores the marketing mix and shows the application of product, price, place and promotion.
Format :
Autre
Pertinence:
1.3289
par
Mullins, Anthony.
Numéro de rayon préféré
TR DVD 658.007994 ELV
Date de publication
2006
Résumé
"Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.
Format :
Livres
Pertinence:
0.6552
par
Hoyle, Leonard H.
Numéro de rayon préféré
658.456 HOY
Date de publication
2002
Format :
Livres
Pertinence:
0.1508
par
Preston, Chris, 1961-
Numéro de rayon préféré
658.456 PRE
Date de publication
2012
Format :
Livres
Pertinence:
0.0981
10.
par
Rinallo, Diego.
Numéro de rayon préféré
658.456 RIN
Date de publication
2018
Format :
Ressources électroniques
Pertinence:
0.0598
par
Cornwell, T. Bettina
Numéro de rayon préféré
659.285 COR
Date de publication
2014
Résumé
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Format :
Ressources électroniques
Pertinence:
0.0566
par
Preston, C. A.
Numéro de rayon préféré
658.456
Date de publication
2012
Résumé
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Format :
Ressources électroniques
Pertinence:
0.0477
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