par
Decrop, Alain.
Numéro de rayon préféré
338.47910688
Date de publication
2021
Résumé
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
Format :
Ressources électroniques
Pertinence:
67237.7891
par
Decrop, Alain.
Numéro de rayon préféré
338.47910000000002
Date de publication
2017
Format :
Ressources électroniques
Pertinence:
1.6225
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par
Decrop, Alain.
Numéro de rayon préféré
910.688 DEC
Date de publication
2006
Résumé
"The focus of this book is on vacation planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. Choosing and buying tourism products and services includes a lot of decisions, many of which involve complex decision-making processes. Both the generic decision to go on vacation or not and more specific travel decisions are considered in this book, from an individual and social point of view. It includes an overview of the basics of tourist behaviour and decision making, together with the results of an in-depth qualitative study. This book will be of significant interest to researchers and advanced students in tourism, leisure, marketing and psychology and also to practitioners in the tourism industry."--BOOK JACKET.
Format :
Livres
Table of contents http://www.loc.gov/catdir/toc/ecip0514/2005016928.html
Pertinence:
1.3326
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