par
Fyall, Alan, author.
Numéro de rayon préféré
647.940688 FYA
Date de publication
2019
Résumé
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Format :
Livres
Pertinence:
44826.4219
par
Hudson, Simon.
Numéro de rayon préféré
647.940688 HUD
Date de publication
2017
Format :
Livres
Pertinence:
50828.7734
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par
Kotler, Philip, author.
Numéro de rayon préféré
647.940688 MAR
Date de publication
2017
Résumé
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format :
Livres
Pertinence:
60137.4961
par
Jauhari, Vinnie, editor.
Numéro de rayon préféré
647.940688 HOS
Date de publication
2017
Format :
Ressources électroniques
Pertinence:
0.1179
par
Camilleri, Mark Anthony, 1976- 1976-, author.
Numéro de rayon préféré
647.940688 CAM
Date de publication
2017
Format :
Livres
Pertinence:
57334.7578
par
Christou, Evangelos.
Numéro de rayon préféré
338.4791 SOC
Date de publication
2016
Format :
Ressources électroniques
Pertinence:
43632.3242
par
Chhabra, Deepak.
Numéro de rayon préféré
338.4791
Date de publication
2015
Résumé
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format :
Ressources électroniques
Pertinence:
52746.4531
Numéro de rayon préféré
647.068 23
Date de publication
2015
Résumé
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Format :
Ressources électroniques
Pertinence:
0.0495
par
Douglas, Alexander.
Numéro de rayon préféré
647.940688
Date de publication
2014
Résumé
This e-book addresses some of the ways of encouraging responsible hospitality and tourism business development and it provides a fascinating review of the advances occurring in both developed and developing economies.
Format :
Ressources électroniques
Pertinence:
57341.0039
par
Minazzi, Roberta.
Numéro de rayon préféré
338.4791 MIN
Date de publication
2014
Résumé
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format :
Ressources électroniques
Pertinence:
57340.5234
par
Kotler, Philip, author.
Numéro de rayon préféré
647.940688 KOT
Date de publication
2014
Format :
Livres
Pertinence:
50826.6758
par
Tresidder, Richard.
Numéro de rayon préféré
647.94068 TRE
Date de publication
2012
Résumé
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Format :
Ressources électroniques
Pertinence:
54899.9336
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