par
Ogunyemi, Kemi.
Numéro de rayon préféré
338.4791068
Date de publication
2022
Format :
Ressources électroniques
Pertinence:
52745.6836
par
Hudson, Simon.
Numéro de rayon préféré
647.940688 HUD
Date de publication
2022
Résumé
A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted - and thrived - during the COVID-19 pandemic.
Format :
Ressources électroniques
Pertinence:
77636.5078
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par
Rowson, Bill, editor.
Numéro de rayon préféré
338.4791 23
Date de publication
2019
Résumé
"Experiencing Hospitality offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies, and the general field behavioral sciences. This book is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context. This stimulating and informative text will appeal to both academics and practitioners, with contributions from leading hospitality experts detailed within its pages. The text draws together forms of thinking and influences from a diverse range of both national and international perspectives. Beyond the immediate hospitality, leisure and tourism programs, this book is relevant to the wider social sciences, geographers, sociologists, anthropologists, social historians, cultural studies academics, as well as those studying refugee and migration flows."--Publisher's website.
Format :
Ressources électroniques
Pertinence:
0.0495
par
Malhotra, Naresh K.
Numéro de rayon préféré
910.688
Date de publication
2011
Résumé
This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
Format :
Ressources électroniques
Pertinence:
0.8756
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