par
Kotler, Philip, author.
Numéro de rayon préféré
647.940688 KOT
Date de publication
2014
Format :
Livres
Pertinence:
50826.6758
par
Tresidder, Richard.
Numéro de rayon préféré
647.94068 TRE
Date de publication
2012
Résumé
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Format :
Ressources électroniques
Pertinence:
54899.9336
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par
Tsiotsou, Rodoula H.
Numéro de rayon préféré
338.4791 22
Date de publication
2012
Résumé
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format :
Ressources électroniques
Pertinence:
47544.7031
par
Shoemaker, Stowe.
Numéro de rayon préféré
647.940688 SHO
Date de publication
2008
Format :
Livres
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
Pertinence:
52746.9258
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