par
Rather, Raouf Ahmad.
Numéro de rayon préféré
910.688
Date de publication
2023
Format :
Ressources électroniques
Pertinence:
63389.7422
par
Camilleri, Mark Anthony, 1976- author.
Numéro de rayon préféré
910.688 23
Date de publication
2019
Résumé
Destination marketing relies on planning, organisation, and successful strategies and tactics.℗ Tourism Planning and Destination Marketing℗ provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.
Format :
Ressources électroniques
Pertinence:
60134.4844
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par
Viken, Arvid.
Numéro de rayon préféré
910.684
Date de publication
2016
Format :
Ressources électroniques
Pertinence:
77635.3281
par
Cai, Liping A.
Numéro de rayon préféré
659.193384791 22
Date de publication
2009
Résumé
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Format :
Ressources électroniques
Pertinence:
44827.3320
par
Pike, Steven.
Numéro de rayon préféré
338.47910688 PIK
Date de publication
2008
Résumé
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET.
Format :
Livres
Pertinence:
1.5894
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