par
Yeoman, Ian.
Numéro de rayon préféré
658.456 FES
Date de publication
2004
Résumé
This title explores the central role of events management in the cultural, tourism and arts industries. It includes international case studies of arts and leisure events, together with case studies from Europe, New Zealand, Australia and the USA.
Format :
Livres
Pertinence:
0.1031
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par
Yeoman, Ian.
Numéro de rayon préféré
394.2068 FES
Date de publication
2009
Résumé
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Format :
Ressources électroniques
Pertinence:
0.0891
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