1.
par
Jeynes, Jacqueline, author.
Numéro de rayon préféré
910.202 JEY
Date de publication
2021
Résumé
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Format :
Ressources électroniques
Pertinence:
0.2041
Voir d’autres résultats de recherche
par
Buhalis, Dimitrios.
Numéro de rayon préféré
338.4791087 BES
Date de publication
2012
Format :
Livres
Pertinence:
0.0927
Voir d’autres résultats de recherche
Limiter les résultats de recherche
Affiner par :