par
Conaway, Roger N.
Numéro de rayon préféré
658.45 23
Date de publication
2012
Résumé
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
Format :
Ressources électroniques
Pertinence:
142631.1719
par
Carlotto, Federica, editor.
Numéro de rayon préféré
391 23
Date de publication
2019
Résumé
This book is a modern exploration of how we engage with fashion today. Through a series of articles this book shows the ways through which we can approach fashion. The articles are organized around the following six sections: marketing, consuming, educating, communicating, embodying and positioning - each with a mix of research approaches and strategies. From sustainability and consumerism to street-style and street-food. From how fashion is taught across the globe to how fashion is communicated through photography and the media. We invite the readers to be curators themselves, and to create their own augmented knowledge of fashion, by reading this books varied themes. Contributors are Claire Allen, Deidra Arrington, Naomi Braithwaite, Jill Carey, Federica Carlotto, Karen Dennis, Doris Domoszlai, Linsday E. Feeny, Nádia Fernandes, Jacque Lynn Foltyn, Alessia Grassi, Chris Jones, Lan Lan, Peng Liu, Mario Matos Ribeiro, Natalie C. McCreesh, Alex McIntosh, Alice Morin, Nolly Moyssi, Maria Patsalosavvi, Laura Petican, Jennifer Richards, Susanne Schulz, Ines Simoes, Helen Storey, Steve Swindells, Stephen Wigley, Gaye Wilson and Cecilia Winterhalter.
Format :
Ressources électroniques
Pertinence:
142631.1250
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par
Flynn, Nancy, 1956-
Numéro de rayon préféré
651.8469 22
Date de publication
2004
Format :
Ressources électroniques
Pertinence:
130888.8984
par
Flynn, Nancy, 1956-
Numéro de rayon préféré
384.34068 22
Date de publication
2003
Résumé
Annotation E-mail management is a particularly serious business issue in the post-Enron, corporate fraud climate, with many legal and retention concerns related to a company's electronic documents. E-Mail Rules: A Business Guide to Managing Policies, Security, and Legal Issues for E-Mail and Digital Communication provides readers with a smart, practical, system for handling everything that comes in and leaves their companies' computers from transaction details, to trade secrets, and confidential documents. E-Mail Rules also helps business people to maximize the effectiveness of their system by considering e-mail as a critical business tool and provides readers with a practical system for managing and protecting electronic capital. It includes discussion of all the related technologies like instant messaging, LISTSERVsreg;, and online chat.
Format :
Ressources électroniques
Pertinence:
116460.8516
par
Cole, Jason.
Numéro de rayon préféré
371.334 23
Date de publication
2011
Format :
Ressources électroniques
Pertinence:
104168.5156
par
Terk, Natasha.
Numéro de rayon préféré
658.452 23
Date de publication
2014
Format :
Ressources électroniques
Pertinence:
2.3576
par
Tomalin, Barry.
Numéro de rayon préféré
658.049 22
Date de publication
2010
Format :
Ressources électroniques
Pertinence:
0.4614
Numéro de rayon préféré
004.6 23
Date de publication
2012
Format :
Ressources électroniques
Pertinence:
0.4054
par
Goodman, Michael B., 1949-
Numéro de rayon préféré
658.45 23
Date de publication
2012
Résumé
The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline.
Format :
Ressources électroniques
Pertinence:
0.3820
10.
par
Flynn, Nancy, 1956-
Numéro de rayon préféré
659.2 22
Date de publication
2006
Format :
Ressources électroniques
Pertinence:
0.3642
Numéro de rayon préféré
006.7 23
Date de publication
2011
Format :
Ressources électroniques
Pertinence:
0.3353
par
Heller, Steven.
Numéro de rayon préféré
808.066741 23
Date de publication
2012
Résumé
"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--
Format :
Ressources électroniques
Pertinence:
0.3346
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