Lena Malouf, CSEP, is recognized as an international authority in the special events, party, and floral industries. She gives you an arsenal of proven techniques to administer, coordinate, and create a special event that will leave your clients and their guests with a truly memorable experience. Lavishly illustrated, this valuable guide is packed with examples of Malouf's most successful corporate events, theme parties, flower arrangements, table designs, and much more. Packed with checklists, forms, and double-checking methods, this book helps you feel confident that even the tiniest detail will not be missed.

An excellent Australian case study of how the basic principles of marketing are used to sell and promote a major entertainment product and ultimately attract over 200,000 people. The program explores the marketing mix and shows the application of product, price, place and promotion.

Greatly expanded, this third edition is your one-stop resource for organizing and managing your library's valuable Friends group. Editor Sandy Dolnick, the leading Friends authority, supplies vital tools and tips to coordinate your library's Friends and explains the intricacies of the Section 501 (c)(3) tax exempt status for cost-effective fundraising. Packed with real-life examples of how Friends from around the country support their library, this handy guide also includes appended information on gift shops, sample constitutions, and Friends of Libraries U.S.A. Fact Sheets.