par
Reid, Robert D.
Numéro de rayon préféré
647.940688 REI
Date de publication
2010
Résumé
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format :
Livres
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Pertinence:
126778.9766
par
Reid, Robert D.
Numéro de rayon préféré
647.940688 REI
Date de publication
2006
Résumé
"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Format :
Livres
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html
Pertinence:
126778.9609
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par
Reid, Robert D.
Numéro de rayon préféré
647.940688 REI
Date de publication
2001
Format :
Livres
Pertinence:
126779.1563
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