par
Hudson, Simon.
Numéro de rayon préféré
647.940688 HUD
Date de publication
2017
Format :
Livres
Pertinence:
101656.3516
par
Iland, Patrick, author.
Numéro de rayon préféré
641.220994 ILA
Date de publication
2017
Résumé
"Australian Wine: styles and tastes, people and places" is the key to understanding and enjoying Australian wine. Absorbing text and interesting photography take the reader on a journey from the vineyard to the wine in the glass. It is a comprehensive and practical guide to the way grapes are grown and how wine is made and how the different practices influence the taste of the wine. A feature of the book is the extensive coverage of the sensory profiles of Australia's wine styles, highlighting the incredible and fascinating diversity that make up the modern Australian premium wine scene. The concise, easy to follow, educational approach makes it an ideal book for anyone who is interested in wine. The book contains 290 pages of informative text, maps, wine style guides, tasting clues and over 300 photographs to illustrate the richness, diversity and quality of Australian wine. It has been written for students, the wine trade and the general wine consumer who wants to know a little more about Australian wine. It can be used in wine courses, hospitality courses, and for training retail, marketing and cellar door sales personnel or just to enjoy the read.
Format :
Caractères normaux
Pertinence:
0.1132
Voir d’autres résultats de recherche
par
Brunt, Paul.
Numéro de rayon préféré
338.4791 BRU
Date de publication
2017
Format :
Livres
Pertinence:
0.1078
par
Camilleri, Mark Anthony, 1976- 1976-, author.
Numéro de rayon préféré
647.940688 CAM
Date de publication
2017
Format :
Livres
Pertinence:
114669.0000
par
Sigala, Marianna.
Numéro de rayon préféré
338.47910285 SOC
Date de publication
2012
Résumé
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
Format :
Livres
Pertinence:
0.1147
par
Morrison, Alastair M.
Numéro de rayon préféré
647.940688 MOR
Date de publication
2010
Résumé
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format :
Livres
Pertinence:
143749.2813
par
Reid, Robert D.
Numéro de rayon préféré
647.940688 REI
Date de publication
2010
Résumé
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format :
Livres
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Pertinence:
126778.9766
par
Kotler, Philip, 1931-
Numéro de rayon préféré
647.940688 KOT
Date de publication
2010
Format :
Livres
Pertinence:
105491.9297
par
Metti, M. C.
Numéro de rayon préféré
647.94068 MET
Date de publication
2008
Format :
Livres
Pertinence:
4.1109
par
Wood, Roy C., 1959-
Numéro de rayon préféré
647.068 SAG
Date de publication
2008
Format :
Livres
Publisher description http://www.loc.gov/catdir/enhancements/fy0901/2007933010-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Pertinence:
0.0864
par
Shoemaker, Stowe.
Numéro de rayon préféré
647.940688 SHO
Date de publication
2007
Format :
Livres
Pertinence:
85054.1875
par
Lockyer, Timothy L. G.
Numéro de rayon préféré
647.94068 LOC
Date de publication
2007
Résumé
"The Intemational Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management, placement of hotel location, marketing decisions, yield management, and others are discussed in detail." "Textbooks on the hotel industry are often limited in scope to only one discipline, perspective, or geographic area. The International Hotel Industry: Sustainable Management is international, interdisciplinary, and thought-provoking, allowing readers to understand management issues better by broadening the scope of their knowledge. Current and real examples of problems and issues are posed by the book through case studies and interviews with hotel managers around the world. Invaluable for use as a textbook in graduate and undergraduate courses in hospitality and hotel management, the book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability."--BOOK JACKET.
Format :
Livres
Table of contents only http://www.loc.gov/catdir/toc/ecip078/2007000480.html
Pertinence:
0.1231
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