This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor.

This insightful book explores contemporary consumer behaviour and marketing practices.

A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.